Inner Circle | Business Builders Club
Inner Circle

Your strategic business partners.
Sat in your business with you.

Everything in Control, plus a weekly 90-minute consulting call where we apply the LEVERAGE framework directly to your numbers, your pipeline, your team, your decisions. Plus a private Inner Circle WhatsApp group. By interview only. Every member talks to a founder first.

Apply only · Fit interview required
£400+ VAT / month
Arrange a call →

15-minute discovery call with Jake or Aiden. No hard sell.

What You Get

Three things most members never see

Inner Circle includes everything in Control. These are the three things on top of that, and they’re why the tier exists.

1

Weekly 90-minute consulting call

Every Thursday, 10:00 to 11:30 UK time, right after the main training. This is us in a Zoom room with the Inner Circle group, working the LEVERAGE framework directly on your business. Not a training. A working session. You bring the pipeline you’re stuck on, we work through it in real time.

2

Private Inner Circle WhatsApp group

Between calls, when you need a quick answer on a proposal, a pricing question, or a tricky message, drop it in and get a response from us and other members. No seven-day waits. No tickets. A live group of people who get it.

3

First access to everything

New training, guest experts, in-person events, early access to tools we build. Inner Circle sees it first. Most of the time Inner Circle shapes what gets built in the first place.

Plus Everything In Control

You also get the full Control stack

All the system, training, and community that sits underneath. This is the base layer every Inner Circle member runs on.

  • The full platform: CRM, automation, booking, SMS, email, funnel builder, review management
  • Weekly live Thursday training, 9:00 to 9:40 UK time, with Jake and Aiden
  • The full LEVERAGE framework across 42 live sessions a year
  • Every training session recorded and available in the portal
  • Complete video training library covering the platform from zero
  • Main member community for questions and peer support
  • Portal support for technical issues

Same Framework. Higher Support.

LEVERAGE, applied to your business

Control teaches the LEVERAGE framework across 42 sessions. Inner Circle takes that same framework and applies it to your actual business, every Thursday, for 90 minutes.

  • Lead Generation · the conversation about your channel mix and what’s working
  • Efficient Systems · your CRM, your pipeline, your follow-up, audited live
  • Value-Based Offers · pressure-testing your offer, positioning, and pricing
  • Execution Discipline · what you shipped last week, what you’re shipping next
  • Revenue Scaling · sales conversations you’re stuck on, brought to the room
  • Automation · what you should build next so a human stops doing it at 10pm
  • Growth Strategy · the big calls. Expand? Hire? Raise prices? We work it live
  • Exit from Day-to-Day · the team, the hires, the SOPs. How to actually step back

Same framework as Control. Just applied directly. And you get there faster because we’re in the room with you.

Why We Interview

This tier only works if the room is right

We could drop the interview and sell Inner Circle at the price to anyone who wants it. We don’t, for one reason.

When the consulting call runs, the conversation has to go deep. You need to hear what other serious business owners are working on. You need context for your own problems by watching someone else get help on theirs. That depth comes from a tight group. If the wrong people are in the room, it collapses into small talk and the hour is wasted.

So we interview. A 15-minute call booked straight into the calendar, you speak to Jake or Aiden. We ask about the business, where it’s at, what you’re trying to solve. If you’re a fit, you’re in. If you’re not, we’ll tell you straight and point you at whichever tier actually does suit you right now.

“We’re not precious about status, revenue, or industry. We’re precious about fit. People who show up. People who do the work. People who bring genuine questions, not ego.”

Honest Fit Check

Is Inner Circle right for you?

Read both columns. Be honest with yourself. Saves us both a call.

Apply if

  • You’re running a service business and the blocker is strategy, not tools
  • You want to be in a room with other serious owners who’ll push you
  • You can commit to Thursday 10:00 to 11:30 calls most weeks
  • You’re comfortable sharing numbers and problems in a small trusted group
  • You act on advice quickly, you don’t sit on it for three months

Don’t apply if

  • You’re brand new to business, start with Foundation
  • You can’t commit to the weekly call, you’ll waste the investment
  • You want motivation or hype, we’re not that kind of room
  • You want done-for-you build-out, we consult, you implement
  • You’re not ready to be open about where the business actually is

The Process

What happens when you apply

Four short steps. No sales games. No drawn-out nurture. If you’re a fit, you’re in within a week.

1

Book the call

Pick a 15-minute slot that suits you. Straight into the calendar, no forms.

2

Quick prep

You get a short email asking about the business so we can make the 15 minutes count.

3

The conversation

Jake or Aiden. We talk properly. Decide together if Inner Circle is the right move right now.

4

In from Thursday

If it’s a yes, you’re in from the next Thursday consulting call.

What Members Say

Real feedback from real members

Pulled straight from our Google Business Profile.

Questions

Before you apply

Why can’t I just buy Inner Circle without applying?

Because the quality of the room is what makes the tier work. An open-door group turns into a webinar. An interview-only group stays sharp. It’s the only rule we’re strict on.

What happens if I’m not a fit?

We tell you straight on the call, explain why, and usually point you at Foundation or Control instead. No hard sell. No pressure. You can still join those tiers that day.

How long does the application take?

You book the 15-minute call straight into the calendar at a time that suits you. Most applications move from first click to decision inside a week.

Do I need to be at a certain revenue level?

There’s no hard threshold. We’re looking at whether Inner Circle will actually move your business forward. Some members turn over £150k. Some turn over £2m. Fit matters more than size.

What if I can’t make a Thursday consulting call now and then?

Every call is recorded. But if you can’t make the majority live, Inner Circle isn’t the right tier for you. The value is being in the room live. Look at Control instead.

Can I cancel if it’s not working?

Yes, 12 months. Here’s the honest reason. Building a business you can step back from doesn’t happen overnight. It takes real commitment over a full year of decisions, implementation, and compounding small wins. The 12-month term exists because that’s roughly how long it takes for Inner Circle to actually change your business, not just inform it. The commitment is also part of what makes the room work. Everyone signs up knowing they’re in for a full cycle. After the initial 12 months, the membership rolls monthly with 30 days’ written notice.

Inner Circle

Arrange a call

£400+ VAT / month

By invitation after a 15-minute discovery call with Jake or Aiden.

Arrange a call

15-minute discovery call. Pick a slot that suits you. No hard sell, just a straight conversation about whether it’s right for you.