Control | Business Builders Club
Control

Direct access.
Every week.

Every Thursday you’re in the room live with Jake and Aiden, working through the LEVERAGE framework that doubles revenue and halves the time you spend working in the business. The platform sits underneath. This is the bit that actually grows the business.

£200+ VAT / month
Start now → Book 15-min call
£2,040+ VAT / year
Start annual plan Book 15-min call

12-month initial term. Rolls monthly thereafter with 30 days’ notice.

Equivalent to £170 + VAT / month. Save £360 vs paying monthly. Paid upfront, 12-month term.

Everything in Foundation, plus live structure

Control is built for the business owner who knows they’ll get further with a weekly commitment on the calendar.

Full platform

CRM, automation, booking, email, SMS, funnel builder, review management. The same toolkit Foundation members get. One login. One system.

🎙

Live online training, every Thursday

Every Thursday, 9:00 to 9:40 UK time, Jake and Aiden deliver live training on Zoom. Sales, pricing, hiring, positioning, personal brand, AI, systemisation. This isn’t software training, that’s already in your library. It’s live, it’s online, join from anywhere.

📚

42-session curriculum

A full year of structured training: sales, lead generation, operations, marketing, team, positioning, retention, systems. Nothing filler. Published three weeks in advance.

👥

Video library + community

Every recorded session in the portal. Private Facebook community. Ask questions mid-week and get answers from other members plus the team.

We live this. Now we teach it.

Every Thursday training sits under one of eight modules. The 42 sessions across a year take you through all of them. This is LEVERAGE.

L E V E R A G E
L

Lead Generation

Get in front of the right people, consistently. Channels, messaging, content, AI-assisted outbound, and the top-of-funnel habits that keep pipeline full.

E

Efficient Systems

The infrastructure that stops you being the bottleneck. CRM set-up, pipeline design, booking, follow-up, reviews. Everything running inside one platform.

V

Value-Based Offers

Position and price like someone who actually solves the problem. Offer design, ideal client clarity, personal brand, premium positioning, no more racing to the bottom.

E

Execution Discipline

Goal setting, 12-month planning, 90-day sprints, weekly rhythm. The operating cadence that turns good intentions into shipped work.

R

Revenue Scaling

Sales conversations, closing frameworks, retention systems, upsell and cross-sell. Move the top line without doubling the workload.

A

Automation

AI in your business the right way. Workflow automation, email and SMS sequences, the stuff a person shouldn’t be doing manually at 10pm on a Tuesday.

G

Growth Strategy

The strategic calls that move the business forward. Cash flow, numbers, new offers, expansion decisions, when to push and when to protect.

E

Exit from Day-to-Day

Hiring, team, SOPs, delegation. The endgame. A business that runs without you in the chair fourteen hours a day.

We don’t just help you grow. We build leverage into your business so it runs without you.

Online training is a graveyard of good intentions

You’ve bought courses before. You did session one. You watched session two. You missed session three. Six months later the login gathers dust and the business looks the same as it did when you joined.

Control is built so that doesn’t happen. There’s a live event on your calendar every Thursday. Other members are turning up. New material drops. If you skip, you miss something the recording can’t give you back, the Q&A.

It’s a small thing. But it’s the difference between buying a programme and finishing one.

“It’s the only training I’ve paid for in three years that I’ve actually turned up to every week.”

Is Control the right tier for you?

We’d rather you pick the right tier than sign up for the wrong one.

Control is right if

  • You want the system plus weekly live training
  • You know you perform better with something on the calendar
  • You want to learn with other business owners in the room
  • You can make most Thursday 9am sessions live
  • You’re running a service business £100k to £750k turnover

Control is NOT for you if

  • You’d rather work entirely at your own pace, start with Foundation
  • You want weekly consulting on YOUR business, apply to Inner Circle
  • You can’t commit to the weekly rhythm, training alone will drift
  • You want done-for-you build-out, we don’t do that

Real feedback from real members

Pulled straight from our Google Business Profile. Not handpicked. Not edited.

Before you join

What happens if I miss the Thursday session?

Every session is recorded and dropped into the portal within 24 hours. You can catch up anytime. Live attendance is ideal for the Q&A but you never miss the teaching.

Can I start on Foundation and upgrade later?

Yes. You can upgrade from Foundation to Control at any time from inside your portal. You pay the difference, you’re into the next Thursday session that week.

Is this group training or individual consulting?

Control is group training. Sessions are led by Jake and Aiden with Q&A at the end. For direct weekly consulting on your own business, that’s Inner Circle.

Can I cancel whenever I want?

Control has a 12-month initial term, which matches the 42-session curriculum cycle. After that, it rolls monthly with 30 days’ written notice to cancel. Consumer members also have a statutory 14-day cooling-off period on their first charge.

Should I book the strategy call or just start?

If you’re sure Control is right for you, click Start now and you’re in. If you want to talk it through with us first and check it’s the right fit, book the 15-minute call. No pressure either way.

Is there a minimum term?

Yes, 12 months. Here’s the honest reason. Building a proper business system and actually using the training to change how you run things doesn’t happen overnight. It takes real commitment over a full year. The 12-month term matches the 42-session training cycle and exists because that’s roughly how long it takes to bed this in properly. If you’re looking for a one-month dabble, Control isn’t for you. After the initial 12 months, the membership rolls monthly with 30 days’ written notice.

Control

Choose how you pay

£200+ VAT / month

12-month initial term. Rolls monthly thereafter with 30 days’ notice.

£2,040+ VAT / year

Equivalent to £170 + VAT / month. Save £360 vs paying monthly. Paid upfront, 12-month term.

Start now takes you straight to checkout. The call is a quick chat with our team to check Control is the right fit. Zero pressure.